SEO Tools

SEO tools used to measure site metrics

Metrics refer to the standards of measurement by which performance, progress, and efficiency of a website are measured and assessed. One of your most demanding tasks as an SEO is to measure the success of your works. Whereas you can’t depend on search engine movements to monitor your progress given that they can take even a whole month to update SERPs, SEO tools become an indispensable asset to watch your website. Listed below are some top vital tools to monitor your results.

New backlinks and referring domains

As on-page factors matter, SEO remains by far a matter of backlinks. If you compare two pages with identical metrics (content quality, bounce rate, time on site), undoubtedly the page with many backlinks from better domains will win. This means there is an active link between the number of referring domains and the one with more backlinks. If you monitor your backlinks and referring domains, you will get a rough idea of your SEO exertions. As much as more backlinks do not get you better rankings immediately, (mainly if the links come from low-quality domains) they still show a positive direction.

Various SEO tool metrics (DA/TF)

Perhaps you are not new to “domain authority,” it gauges the “authority” of a given domain name on a scale of 0-100 with a higher number indicating more trust in the domain. A good example is Facebook which has a domain of 100.

Organic traffic

Rankings are useless if they don’t bring traffic to your website. Organic traffic is one of the most common tools used to monitor SEOs in the world. Increased visitors to your site through search engines proves that your rankings are improving. Organic traffic is the purest SEO metric you can monitor. Other tools will show the trends, unlike this tool that shows you quantifiable proof that your continued efforts are winning big. The traffic quality solely depends on which keywords you are ranking for.

Keyword rankings

The continuous shift in search results and personalization make it challenging to track keywords. Customization has made search results the same as a user level, but given that more than 20% searches are entirely new, keyword rankings tells you two important things:

  1. Better rankings for one keyword indicates overall improvement in rankings.
  2. If other SEO metrics improve, e.g., organic traffic and domain rating but no improvement in the target keyword rankings, then the keyword selection is poor